mX newspaper profile

NEWSPAPER PROFILE MX

Website: www.mxnet.com.au

Price: Free

Target Market: 18 – 34 year olds

Actual market: 13 – 60 year olds

Circulation: 90,000

Readership: 135,000

CONTENTS:

These sections do not all appear every day, they tend to have a set day of the week allocated to them

Advertising
Biz (business pages)
Boring but important
Brainwave (quizzes / puzzles)
Careers
Cartoons
Celebrity gossip
Citybeat (various articles e.g. Christina Aguilera album profile)
Competitions
Culture vultre (gallerys, theater etc)
Doom and gloom
Escape (travel section)
Flicks (Movie Times)
For what it’s worth (Journalist’s up on their high horses whining about stuff!!)
Goss & Glam (Celeb’s)
It’s true (quirky facts)
Life (tips and such)
Movie / Music / book reviews
Music (albums and gigs)
mX blokes (guys things)
mX Chicks (girly stories)
My platform (Vox pops)
News
Nice one (snippet stories)
Nosh (Restaurant reviews and food)
Pop pourri (various articles about movies, books etc)
Program (Tv Guide
Quickie (celeb interviews)
Shagpile (love and sex advice)
Shelflife (books)
Should I get out of bed tomorrow? (Horoscopes)
Sport
Talk (letters)
Techno (technology)
The box (Tv show profiles)
Threads (Fashion)
Transport (issues)
Weather
What in the weird (odd stories)