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PROBE KIT RESULTS Links & Info September 10, 2007

Posted by shell in PROBES RESULTS.
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Please click on the ‘PROBES RESULTS’ link shown right to view only the posts relating to our cultural probes.

Please see link to Flickr account (shown right, click the ‘More Photos’ button) for photos of our team processing the cultural probes, and the VodPod link (shown right, click the ‘Processing Probes’ button) to view a video of our group workshop in action.

This workshop was help on Friday the 31st of August and our team (a.k.a KILLERTOFU) spend six hours locked away with all of the returned probe kits.
We dissected the kits, re ordered / arranged them and then set to work recording, documenting and drawing conclusions from the received outcomes.

The linked video and photos will give you a better insight into the methods used to record information.

See previous posts for results tables.

New post to follow with a detailed analysis of the outcomes.

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CULTURAL PROBE RESULTS ANALYSIS September 10, 2007

Posted by truthmanipulation in PROBES RESULTS.
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RATIONALE

The intent of the developed probe kit was to investigate the ways in which teenagers and adults receive and respond to news media, their general knowledge of world issues, their methods of electronic communication and what is important in their lives.

The aim was to determine if there is a difference in perception and knowledge between those aged 14-18 and those aged 45-60 and also to observe if patterns and general consensus emerged from the collected data.

The activities given to each group of participants was identical in order to create a level playing field and to ensure cohesion and consistency in the raw data.

The outcomes and results were somewhat predictable in that general consensuses emerged not only within the two age groups but also across all outcomes from participants.

Below and in the links to the right is a thorough analysis of the probes kits and their outcomes / results.

PARTICIPANTS

The ‘Probees’ were selected from out team members personal contacts i.e. friends and family members.

We selected ten participants; five teenagers (13-18) and five adults (45-60). Both males and females were used.

APPROPRIATE METHODS

During the earlier stages of the research project we did not establish a clear direction or research area. In which case we felt it be appropriate to leave the tasks fairly open ended, in reflection of investigation into the ways in which teenagers and adults receive and respond to news media. We developed a number of task to cover various particular areas of interest with the news media area.

1. Mainstream media versus Local media (flash cards)
2. Global headlines versus Local headlines (flash cards & newspapers)
3. Modes of communication and frequency of use. (Telephone sheets)
4. Occurrence and types of media in our life. (Blank CD)

Here is an outline of the activities included in the probe kits and the instructions we gave to each participant.

ACTIVITY 1a : IMAGE FLASH CARDS

On the image cards, record your responses on the back.
Be descriptive, and if you dont know the correct answers, please venture a guess.

ACTIVITY 1b : WORD ASSOCIATION FLASH CARDS

On the word cards, simply write the first word that pops into you head when you see the word.

ACTIVITY 2 : TELEPHONE PADS for COMMUNICATION RECORDING

SMS’s, Phone Calls, Emails, Other, Be inventive!

ACTIVITY 3 : THE AGE vs MX NEWSPAPERS

What is important to you?
Cut, Paste, Glue, Highlight, Jumble, Sort, Re-order

ACTIVITY 4 : SHARE YOUR WORLD – BLANK CD

Share your world
Music, Photographs, Artwork, Files, Writing, Videos, Anything you like!

INTERFACE DESIGN

We wanted to assemble a probe kit that was self-explanatory. The materials and objects used are your every-day items, because the probe was not meant to be ‘designed’. None of the items are precious or ‘pretty’. This was intentional as to not intimidate our probees as such an occurrence may has jeopardized us receiving honest responses. Our tone of voice was to be familiar and practical by using visuals and language that were not condescending, for we were trying to level with the ‘probees’ and not be seen as talking down to them.

Please see the link to our Flickr account for images of the probe kits.

ANALYSIS

See below blog entries for tabulated analysis of the probe results.

ACTIVITY 1a : IMAGE FLASH CARDS

See below blog entries for tabulated analysis of the image flash cards.

ACTIVITY 1b : WORD ASSOCIATION FLASH CARDS

The answers from this activity are often surprising and different from our earlier assumptions. The younger probees unexpectedly gave simpler and more naïve answers than the adults, such as ‘Eiffel Tower’ for Paris, ‘Sister/or their siblings’ names’ for Brother, and ‘Spider’ for Web. We had assumed at the beginning that they would be more influenced by the media than the adults. However, the result showed that the adult participants gave the more media driven answers, such as ‘Hilton’ for Paris, ‘Big’ for Brother and ‘Internet/Information’ for Web.

ACTIVITY 2 : TELEPHONE PADS for COMMUNICATION RECORDING

Telephone / Landline is still the undisputed medium choice for communication. Email is being used more often by the adults for its convenience for work related communication. Fax has lost its importance as choice of medium by of our probes. The younger generation uses more unconventional or modern methods of communication such as Text massages, MSN, Myspace and Friendster. Their mediums of communication are also more diverse than the adults. Female probees are more active communicators than the males. ‘Friends’ is the number one reason of their communication, closely followed by ‘Family’.

ACTIVITY 3 : THE AGE vs MX NEWSPAPERS

The tabloid newspaper MX generated more interest than the supposed ‘most trusted’ source of news, The Age. This attitude spreads across the general feedback of the probees. The Age is seen as dull and boring. Where as MX, no matter how random and bizarre the content is, it is being presented with better copyrighting technique, resembling advertising technique. We drew a conclusion that this reflects a current trend of role swapping between news and entertainment.

The Business section of The Age was hardly touched by all probees, indicating the ineffectiveness of it in terms of delivering news. It is daunting and exclusive, and only understood by certain group of people. The media needs to find a way of delivering the news more effectively so that it becomes more relevant and interesting to the target market.

ACTIVITY 4 : SHARE YOUR WORLD – BLANK CD

The younger generation can easily use technology to their own advances. 3/5 of the adults did not know how to burn the CD. The content of the CDs from the teenagers was more diverse and filled with everything that revolves around them. We find that they are also more than happy to share these private photos, artwork, writings, etc. This could be analyzed as their time to prove their identity. Current media tools such as MySpace, Friendsters and YouTube are a reflection of this attitude. They want to be original. They do not want to be perceived as dumb or dull. They certainly are the most informed generation, and have the most advanced access to any kind of information than any other generation.

CONCLUSIONS

From these activities, we realised that, although the teenagers are more technology savvy than the adults, it doesn’t mean that they are easily influenced and affected by the media. Even more, they are the ‘master’ of it. They see the technology as a tool, as part of their usual day to day lives. They are still consumed by their own world, which revolves around their family, friends and what ever is currently happening in a closer proximity of their ‘home’. This does not necessarily mean that they are oblivious to the outside world and do not care about it. What’s going on outside means little for them or feels too complicated/big for them to receive. As long as the issue does not affect them personally, they’re quite content with their own world.

As a matter fact, today there’re more world changing causes created or provoked by the younger generation (as young as 16 year olds) than the 60’s peace movement by the university age students. Once the issue made relevant to them, they would become passionate and committed to it. This is also a way of proving to the world that they should not be undermined so easily. This young generation is definitely less naïve and more selective in their methods of gathering information. The only challenge is how to make these important issues be relevant to them.

They still watch the television, but other mediums, such as YouTube, had gathered a mass of following in the past couple of years. It is seen as more trustworthy, and is being delivered by their trusted ‘source’ which are their ‘friends’. They have the power to filter the flow of the information and they also have the power to change the information.

The older generation, however, seems more ‘submissive’ to the media. They see these communication tools as more of a novelty than utility. Generally, they are less aware of the potentials of the tools, and the manipulation of the truth that is generated through these mediums. In some respect, they are more vulnerable to the deceptiveness of the media.

PEER REVIEW

As shown in the below post ‘To our fellow Probees’, following completing the probe kits, and having had a few days to reflect on the activities, we gave each of the participants a review sheet to provide feed-back.

Please see the ‘Peer Review’ post for a tabulated break-down of the results.

NOTE

Please see link to Flickr account (shown right) for photos of our team processing the cultural probes, and the VodPod link to view a video of our group workshop in action.

PEER REVIEW RESULTS September 10, 2007

Posted by Disti in PROBES RESULTS.
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Legend

Q1. Were the individual activities uniquely different from one another? Y/N
Q2. Were the instruction cards self-explanatory? Y/N
Q3. Did you have all of the equipment needed in your pack to fulfill each of the activities? Y/N
Q4. When reflecting over your responses were you in anyway surprised with yourself? Y/N
Q5. Did you tailor any of your responses according to what you perceived to be the desired result? Y/N
Q6. What did you learn from undertaking any of these activities…
Q7. How much time did you spend on the probes? …

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NEWSPAPER RESULTS September 10, 2007

Posted by Disti in PROBES RESULTS.
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ANALYSIS IMAGE FLASH CARDS September 10, 2007

Posted by Disti in PROBES RESULTS.
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PROBE PROCESSING VIDEO September 6, 2007

Posted by Disti in PROBES RESULTS.
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it’s uploaded now!!
see link on the side

ACTIVITY 2 RESULTS: TELEPHONE PADS for COMMUNICATION RECORDING September 5, 2007

Posted by Disti in PROBES RESULTS.
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To all our fellow probees September 4, 2007

Posted by Bec in PROBES RESULTS.
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as part of our peer review results we team tofu would greatly appreciate that you probees undertake this quick checklist of questions that are in relation to the probe activities you took part in see attachment, thanks muchly

peereview.pdf

ACTIVITY 4 RESULTS: SHARE YOUR WORLD – BLANK CD September 4, 2007

Posted by Disti in PROBES RESULTS.
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ACTIVITY 1b RESULTS: WORD ASSOCIATION FLASH CARDS September 3, 2007

Posted by Disti in PROBES RESULTS.
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