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DO IT YOURSELF November 10, 2007

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Here is the text from our final print publication ‘The Truth Manipulation Tool Kit’. This section entitled ‘Do It Yourself’ documents our social experiment.

GET READY

So… you are sick of being patronized by the media or want to explore what’s really out there? Maybe you want to change the world? Or just do something fun? Whatever the reason is, this tool kit will become your weapon of mass communication!

The kit includes examples of posters, newspaper inserts, stickers and this booklet; containing these guidelines, templates, and a glue recipe. We have also included a section that includes results and observations from our first social experiment. Whatever you need to start this project you will find it here. We are now passing the baton to you. Be creative, have some fun and create something that is really worthwhile!

Cheers, Happy communicating,
The Truth Manipulation Team.

FINDING A HOTSPOT

Picking your Hotspot ties you to your target audience and will affect the reaction. For example, the Bourke Mall crowd is different to the Collins Street business types.

GUIDELINES

• High foot-traffic area
• Exposure to audience
• Several Mx Stands
• Newsagent and/or Stand
• Construction Site
• Paste Up Surfaces
• Alleyways to hide in
• Base Spot & Carpark

WHEAT PASTE & GLUE RECIPES

These recipes are borrowed from ‘The Guerilla Art Kit’ by Keri Smith (Princeton Architectural Press, NY, 2007). This book is a useful resource you may wish to check out yourself.

Wheat paste is one of the most environmentally friendly poster adhesives. It eventually breaks down and is easier to remove than tape or staples. Plus, it is cheap and easy to make. Here are two versions: Heated and No-Heat. The heated type makes for a much smoother and durable paste and is the recommended method, but we offer the no-heat recipe in case you have no access to a stove. Please note this recipe is a guide only, you will need to duplicate the amounts to suit the quantity of posters you have printed and the paste-ups you plan to do.

HEATED MATERIALS
• 1 cup cold water
• 1 cup white flour
• 4 cups boiling water
• 4 tablespoons sugar
• Airtight container
• Wooden spoon
• Cooking pot
• Paint brushes

METHOD
1. Put 4 cups of water in the kettle to boil.
2. Make a mixture of the flour and cold water to make a smooth paste. Add more water if needed.
3. Measure the boiling water into a pot over medium heat. Slowly pour the cold mixture in with the hot water, stirring constantly.
4. Bring to a boil until paste thickens. Turn off heat.
5. Add the sugar and mix well. Allow to cool and pour into container.
6. To glue, paint the surface with a layer of paste. Smooth your poster on top of it, making sure the corners are well stuck. Brush a thin layer of paste over the poster to make it more weatherproof.

For added durability you can also add a bit of PVA craft glue once the wheat paste has cooled. The paste can be stored in the refrigerator for up to one week, just make sure you remove it
a few hours before needed.

NO-HEAT MATERIALS
• 3 cups water
• 1 cup white flour
• Airtight container
• Wooden spoon
• Paint brushes

METHOD
1. Pour flour into container and then start adding water.
2. Stir well until mixture takes on a glue-like consistency.
3. Test for its spreading and sticking ability.
4. Seal container to prevent the paste drying out.
5. To glue, paint the surface with a layer of paste. Smooth your poster on top of it, making sure the corners are well stuck. Brush a thin layer of paste over the poster to make it more weatherproof.

TIPS & HINTS

We recommend pasting your posters in a covered area. This will prevent rain causing the ink to run. If you have to do your pasting up during the day wear flouro vests to appear official. At night wear dark clothing so you don’t stand out. Remember what you are doing is illegal, so exercise caution at all times and try not to make too much noise in the process. Keep an eye out for security cameras, ‘Post No Bills’ signage and the police.

EQUIPMENT CHECKLIST

Posters
Stickers
Mx Inserts
Surveys
Cages
Glue
Rollers
Squeegees
Paint brushes
Cameras
Video Camera
Note Pads
Pens
Food & Drink
Sleeping Bags
Cars
Metcards

TEMPLATES: POSTERS & INSERTS

Templates and fonts are provided for your convenience in the CD included at the back of this book. Just be creative and insert your own false headlines and articles!

These images demonstrate the two templates included on the CD overleaf. The templates are set up in the program ‘Adobe Indesign’ so you will need a copy of the program to use our designs. If you do not have access to Indesign, you can recreate these designs in other programs such as Illustrator or Quark XPress.

Also included on the disk is a five minute video of the Truth Manipulation team conducting their version of this social experiment. Check it out for some inspiration.

THE TRUTH MANIPULATION WEBSITE

For more information please visit the Truth Manipulation website. It contains information about the serious issue of truth manipulation and censorship within the current media landscape. Our insightful literature review is also featured, as well as copies of our false headlines and articles. You will be able to download our Mx inserts and view photos of our action day and night. The survey we conducted is also on the site, as well as a comment box for you to leave your thoughts and opinions. Soon you will be able to communicate with fellow ‘Truth Manipulators’, as we are in the process of setting up an online forum. You will also be able to purchase more copies of the kit you hold in your hot little hands. Enjoy!

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