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Target Market September 21, 2007

Posted by shell in PROPOSAL.



35-45 year old males and females, mid-socioeconomic, working class.

Simon and Jane work 9 to 5 jobs in the city and live in a town house. When they get home after walking the dog they watch the 6:00 o’clock news on either channel 7, 9, or 10. This is their routine five days a week Monday to Friday. On weekends their interaction with news is the Herald Sun newspaper. Some of the headlines they may receive include ‘Britney Spears life crisis’, ‘ Asia stocks jump after Wall Street surge’ and’Who watches US security firms in Iraq?’ Simon and Jane only receive headlines that are from the mainstream media. They are not exposed to Newspapers such as The Age, Australian or Financial Review or world news from sources from government funded broadcasters such as SBS or ABC.

This primary target group will find it difficult to face evidence of manipulation from news media. They may find it surprising that their so called ‘reliable’ source of information are dishonouring their obligation to serve public interest and awareness.


20-30 year old males and females, tertiary educated.

Elise and Brad have both come from several years spent at uni and are now keen, business savvy people excited to face the corporate world. They are however not so well informed in world news but are open to alternative sources of information and points of view. They are yet to develop well-informed opinions on political and social issues.

This secondary target group are more receptive to news media. This market will react with outrage to evidence of manipulation of news media and will therefore address the situation with an open mind and will wish to challenge the status quo.



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