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Research Methods September 21, 2007

Posted by shell in PROPOSAL.
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RESEARCH METHODS

This project centers around research and investigation. In order to absorb and analyze as much information as possible on the chosen topic of truth manipulation, we have decided to employ several vastly different research methods.

Initial investigation began by conducting a ‘cultural probe’. This method is a first-hand data gathering endeavor. The exercise involved using ten people to participate in a series of news, media and communication related activities. The aim of this method was more about gathering inspiration than information. The outcomes and results of this method are outlined below in the section entitled ‘Cultural Probe Results’.

Secondary research took the form of a literature review, as included on the following pages. Each group member selected or was assigned a series of literature and information sources to investigate and report. Sources included documentaries, films, publications, journals, articles, case studies and electronic resources. Both global and local issues were explored. This form of research aided a better understanding of our topic, and helped us form individual and collective opinions of the issues arising. The outcome is the following argumentative essay.

At the point of writing this research proposal, third and fourth methods of investigation are being discussed. Further primary methods such as surveys, questionnaires and focus groups may be used to further enhance our learning and knowledge. User testing will be used during the design development stage to determine if the target market are receptive to any developed outcomes.

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